Brand Backstory
Velvet Groove was created to bring the funky, vibrant energy of the 1970s into a modern café and lounge setting. Designed as a welcoming social hub, it’s a place where people can connect, relax, and embrace the rhythm of life. Combining retro aesthetics with a cozy and energetic atmosphere, the brand called for a logo that captured its warmth, playfulness, and lively spirit while paying homage to the iconic design styles of the era.
Design Process
1. Concept Development
The goal was to design a logo that exudes the fun and bold personality of the 70s. Initial ideas focused on playful typography, bright colors, and retro patterns to channel the era’s unique energy.
2. Typography Choices
- A bold, bubble-style font was selected for the main logo text, reflecting the carefree and groovy nature of the 70s.
- Its rounded forms and flowing curves add a confident and approachable charm.
3. Textural Exploration
- A polka-dot texture was added inside the yellow text to evoke vibrant retro patterns.
- The texture was tested across sizes and remained effective, even as a subtle detail at smaller scales.
4. Color Palette
- The color scheme features a classic 70s-inspired mix of bright yellow, deep purple, and subtle orange.
- This bold palette creates a striking contrast, capturing the brand’s warm and energetic vibe.
5. Final Refinements
- The tagline, “Where the Vibes Are Always Right,” was integrated in a curved, flowing style that complements the main typography and enhances the logo’s rhythmic feel.
The Final Logo
The completed Velvet Groove logo is a bold and nostalgic tribute to the 1970s, perfectly aligned with the brand’s personality. Key elements include:
- Typography: The bubble-style font is fun, approachable, and instantly retro, forging a strong connection to the era.
- Color Palette: Bright yellow and deep purple radiate energy and warmth, making the logo stand out in any application.
- Polka-Dot Texture: This subtle yet playful detail adds depth and character while maintaining scalability and versatility.
The logo is designed for adaptability, making it suitable for various uses, such as café menus, coasters, signage, and social media graphics. Its retro vibe and playful energy make Velvet Groove instantly recognizable and memorable.
Looking Ahead
This logo firmly establishes Velvet Groove as a brand with a distinct personality, blending retro charm with a modern edge. It invites customers into a space where creativity meets nostalgia and where the vibes are always just right. With its vibrant design, Velvet Groove is set to become a standout destination for coffee, cocktails, and connection.
