About WildPine Distillery
WildPine Distillery is a premium small-batch spirits brand that draws inspiration from the rugged beauty of nature. Rooted in the spirit of exploration and craftsmanship, WildPine combines the timeless allure of pine forests with the refined artistry of distilling. With a mission to bring the
wilderness into every pour, the brand embodies authenticity, quality, and a deep connection to nature. Its target audience includes adventurers, craft spirit enthusiasts, and those who appreciate the perfect blend of ruggedness and refinement.
Process & Progress
Initial Discovery
The journey began with a deep dive into WildPine’s brand identity and values. Through detailed discovery, we uncovered key themes that defined the brand:
- Rugged and natural aesthetics inspired by pine forests.
- A focus on small-batch craftsmanship and authenticity.
- A desire for simplicity and timeless appeal in the visual identity.
From the outset, it was clear that the logo needed to evoke a sense of wilderness while maintaining scalability and clarity for both print and digital applications.
Design Exploration
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Concept Development:
Early ideas focused on combining pine elements (trees, forests) with a clean and bold badge structure. Several iterations were explored to balance rugged charm with professional refinement. -
Typography Selection:
Bold typography for “WILD PINE” was paired with a clean, understated serif for supporting text. This created strong readability and an elegant hierarchy that aligned with the brand’s identity. -
Color Palette:
The earthy green and golden tones reflected nature’s ruggedness and the warmth of craft spirits. These colors became the foundation for the brand’s visual story. -
Icon Design:
The inclusion of simple pine trees brought a connection to the brand’s natural roots while maintaining a clean, scalable design.
